Does Legal Thought Leadership Still Work?

On September 27, Jim Durham and I will present a webinar discussing how Thought Leadership for lawyers has changed in recent years.

Here’s a preview:

Given the change in the business environment, the impact of social media and the ease of publishing — is Legal Thought Leadership still a good choice for business development? Is it even possible to stand out with all of the “noise” in the market?

Register for Webinar

We will discuss:

• A realistic assessment of using Thought Leadership as a business development strategy now
• The problems and benefits of Social Media in successful profile raising
• What lawyers and firms need to do differently to succeed
• When Thought Leadership is the wrong strategy
• A hot topic checklist to help you identify a compelling topic in your niche
• Examples of successful Thought Leadership at law firms big and small

Register for Webinar

Check out this marketing infographic on the Long Term Value (LTV) of customers from FastCompany that walks you through various ways to value your current — and future — clients.

The LTV is the projected revenue a firm expects a client to generate over the lifetime of the relationship.  The infographic walks you through three different methods of calculating Long Term Value of clients.  And it’s easy to follow!

It also notes an interesting statistic:

“…by increasing your customer satisfaction by 5% you could increase profits by as much as 25 to 95%. ”

Source: Bain & Company study in Harvard Business Review, 2001

The example here cites Starbucks — which of course is a B-to-C and products company — but still the ideas are valuable for law firms and other  professional service providers.

What do you think? Does your firm look at Long Term Value when deciding which clients to pursue?

Check out Wordle.net for a great tool to add word clouds to PowerPoint, websites or reports.

This word cloud represents the words found here on my blog.

Take a screen shot of the wordle you create, then you can edit and save it as an image.

Please check out my latest blog posts and videos too!

Thanks for your interest,

Marsha

Check out a 5 minute VIDEO summary of our recent webinar “5 Steps to Law Firm Webinars that Get Business & Retain Clients.” This summary covers the top 3 tips for lawyers and legal marketers who are using webinars to get clients and raise the profile of lawyers and practice groups.

Click here for the VIDEO summary:

What better way to grow your practice and support other women lawyers than by attending NAWL’s Annual Meeting later this month!

I go most years and never fail to meet new colleagues, deepen connections and walk away excited to be a woman lawyer and part of such a dynamic group!

Check out this video I made for more reasons to attend July 20-21 at The Waldorf Astoria in New York.

Targeted law firm webinars can develop business and raise lawyers’ profiles…They can also be boring, arcane and occasionally downright embarrassing!

Spend one hour and walk away with what to do and what NOT to do in webinars.

Join Marsha Redmon and Kim Perret July 19 for a free webinar for LMA members, lawyers (and friends) to learn the 5 things lawyers and legal marketers must do for effective business development webinars. Continue reading “Free Webinar: 5 Steps to Law Firm Webinars that Get Business” »

Much of  one’s success as a woman lawyer depends on an ability to communicate clearly and with a strong presence.  Join 250+ women lawyers in this session online.

Speakers  Marsha Redmon, Kelly Baker and Allegra Lawrence-Hardy will join you on July 7 for this webinar for all women lawyers — whether in house, at law firms, with the government or in academia.

REGISTER NOW — All women lawyers are welcome.  Please invite your colleagues!

Continue reading “Free Webinar: Powerful Presence for Women Lawyers” »

With more and more lawyers in more offices — all needing professional and business development training — the answer for many firms is to use video conferencing for some workshops.  But it can be so painful and boring!

In June, Marsha presented a webinar for NALP Lawyer Professional Development folks with a wonderful co-presenter Deirdre Mullen, Director of Professional Development at Drinker Biddle.

Check out our Top Five Tips for more interactive and engaging video conference training: Continue reading “NALP Webinar: Better Video Conference Training” »

There’s new data out today that points again to the lack of power and position women have in law firms.  The Women in Law Empowerment Forum found that even among firms that stand out for empowering women lawyers, fewer than half of those firms have 20% or more women as equity partners. Continue reading “More Proof Law Firms Have Few Women Equity Partners” »