We all do it — check out other lawyers and law firms on Google, LinkedIn and other places on the web.

So don’t fool yourself into thinking that YOUR clients and prospects AREN’T doing the same thing to you.

Here’s a great video that makes this point — and it is fully applicable to lawyers and law firms — not just the B-to-B audience it was created for.

Skip to :50 seconds — that’s where it gets good!

Hat tip to the Legal Watercooler blog. Great find!

On September 27, Jim Durham and I will present a webinar discussing how Thought Leadership for lawyers has changed in recent years.

Here’s a preview:

Given the change in the business environment, the impact of social media and the ease of publishing — is Legal Thought Leadership still a good choice for business development? Is it even possible to stand out with all of the “noise” in the market?

Register for Webinar

We will discuss:

• A realistic assessment of using Thought Leadership as a business development strategy now
• The problems and benefits of Social Media in successful profile raising
• What lawyers and firms need to do differently to succeed
• When Thought Leadership is the wrong strategy
• A hot topic checklist to help you identify a compelling topic in your niche
• Examples of successful Thought Leadership at law firms big and small

Register for Webinar

The LTV is the projected revenue a firm expects a client to generate over the lifetime of the relationship.  The infographic walks you through three different methods of calculating Long Term Value of clients.  And it’s easy to follow!

It also notes an interesting statistic:

“…by increasing your customer satisfaction by 5% you could increase profits by as much as 25 to 95%. ”

Source: Bain & Company study in Harvard Business Review, 2001

The example here cites Starbucks — which of course is a B-to-C and products company — but still the ideas are valuable for law firms and other  professional service providers.

What do you think? Does your firm look at Long Term Value when deciding which clients to pursue?

Check out Wordle.net for a great tool to add word clouds to PowerPoint, websites or reports.

This word cloud represents the words found here on my blog.

Take a screen shot of the wordle you create, then you can edit and save it as an image.

Please check out my latest blog posts and videos too!

Thanks for your interest,

Marsha

Click here for the VIDEO summary:

I go most years and never fail to meet new colleagues, deepen connections and walk away excited to be a woman lawyer and part of such a dynamic group!

Check out this video I made for more reasons to attend July 20-21 at The Waldorf Astoria in New York.

Targeted law firm webinars can develop business and raise lawyers’ profiles…They can also be boring, arcane and occasionally downright embarrassing!

Spend one hour and walk away with what to do and what NOT to do in webinars.

Join Marsha Redmon and Kim Perret July 19 for a free webinar for LMA members, lawyers (and friends) to learn the 5 things lawyers and legal marketers must do for effective business development webinars.

Learn the 5 Steps to Effective Law Firm Webinars That Get Business:

1. Create the “hot” topics that target your audience’s needs
2. Get the right audience to sign up and show up
3. Design an engaging and compelling webinar that gets business
4. Deliver a webinar that builds rapport and gathers sales information
5. Learn how lawyers can highlight their expertise

Also hear about a case study of a law firm webinar series that got hundreds of participants for each session.

Date: July 19, 2011 12-1 PM

Click here to register and attend or to access the recording afterwards.

Your Speakers:

Marsha Redmon, Esq., Marsha Redmon Communications

Kim Perret, Director of Marketing & Business Development, Hunton & Williams

Speakers  Marsha Redmon, Kelly Baker and Allegra Lawrence-Hardy will join you on July 7 for this webinar for all women lawyers — whether in house, at law firms, with the government or in academia.

REGISTER NOW — All women lawyers are welcome.  Please invite your colleagues!

Topics include:

• Do you know how your body language and voice can make or break the first impression people have of you?
• Do you know how to “toot your own horn” to raise your profile in a way that others find interesting?
• Are you aware of  which words and phrases women use that can rob them of power — and what to say instead?
• Do you know the one thing many women lawyers fail to do that harms their careers the most?

REGISTER NOW — All women lawyers are welcome.  Please invite your colleagues!

Sponsored by NAWL and Sutherland Asbill & Brennan.

In June, Marsha presented a webinar for NALP Lawyer Professional Development folks with a wonderful co-presenter Deirdre Mullen, Director of Professional Development at Drinker Biddle.

Check out our Top Five Tips for more interactive and engaging video conference training:

1. Plan for interactivity by having speakers, co-hosts and others who will talk in each location
2. Have a “sidekick” person who opens the session, warms up the group, manages exercises and handles the moving parts.  This can help lawyer speakers who are ONLY comfortable with lecturing  to still have an interactive session.
3. Ask audience to interact every 5-8 minutes — with you, with each other, with people in their room.
4. Use video and audio clips to engage them. Video can be used to set up a role play or as the fact pattern for another exercise.
5. As always, plan for all equipment  needs and issues.  Work with your A/V folks closely.

Click here for a PDF of my detailed CHECKLIST: Interactive Video Conference Training